試用資料庫: eMarketer Pro

 

一、     資料庫簡介

eMarketer Pro由全球知名市場研究機構eMarketer所建置，收集來自全球3,000多家研究與調查公司、政府機構、產業協會、學術機構之研究成果，由專業團隊分析並產出統計數據與研究報告，研究領域包含廣告、行銷、媒體、移動經濟、零售與電子商務、社群媒體、B2B、人口統計等。eMarketer Pro每年新增逾200種報研究報告、近千位數位市場領導者訪談、逾50,000種統計圖表，並提供XLS、PPT、PDF、JPG等多種可編輯式的原始資料格式下載。詳細請參考使用說明。

試用日期：即日起至2019年05月29日止。 

 

eMarketer Pro publishes data, insights and benchmarks on emerging media, technology and ecommerce trends (see eMarketer Coverage 2019). eMarketer’s database has information that is collected and vetted from over 3,000 global sources as well as eMarketer’s proprietary forecasts, analyst reports and interviews. Please refer to the Quick Start Guide for details.

 

How to use eMarketer?

1. For Faculty - guiding curriculum, up-to-date e-textbook, supporting research for publication and recommended reading
2. For Students - supporting classwork, career exploration and job interview prep, support thesis, MBA
3. For University Communications/Marketing - set marketing and communications strategy, inform media planning and campaign execution

 

*Degree Programs that are often most interested in eMarketer: Business, Marketing, Communications, Media, Journalism, Entrepreneurship, Advertising*

 

Below are sample reports and charts from eMarketer’s research database:

1.       Global Proximity Mobile Payment Users: China and India Lead the Way in Adoption for 2019

2.       Marketing with Stories on Facebook, Instagram and Snapchat: How Consumers and Marketers Are Using This Creative Format

3.       Global Digital Users Update 2018: Affordable Prices Drive Smartphone Adoption in Developing Markets

Trial date: From now until May 29, 2019.

 

二、     資料庫連線方式

1.    請從本館網頁點選「研究資源」→「電子資源」→「資料庫」→「試用資料庫」→ 點選欲查詢的資料庫名稱。若於校外，請先設定校外連線VPN。

2.    使用時請務必遵守出版社使用規範及版權聲明，以免觸法，並影響全校讀者之使用權益。

歡迎全校師生上網試用，對試用資料庫如有任何問題與建議，請填寫試用資料庫意見調查表，或洽詢圖書館 Tel: 02-3366-2326; E-mail: tul@ntu.edu.tw

發佈日期：2018/04/29

 

 

 

 臺灣大學圖書館